ClientsI Can't Believe It's Bread

CLIENT

I Can't Believe It's Bread

A gluten-free bakery serving the Greater Seattle area with delivery across 20+ zones.

THE CHALLENGE

About I Can't Believe It's Bread

I Can't Believe It's Bread is a gluten-free bakery delivering across the Greater Seattle area, including Bellevue, Redmond, Kirkland, and Seattle. With an existing delivery infrastructure spanning 20+ zones, they partnered with us to grow their delivery volume, reach new customer segments, and build recurring revenue channels.

ENGAGEMENT SCOPE

6

Initiatives delivered

PRACTICE AREAS

StrategyOperationsMarketing

THE WORK

What We Delivered

01

Website optimization — making delivery the primary CTA, adding address eligibility checking, and creating delivery bundles priced above the $60 free-delivery threshold

02

Email and SMS marketing — welcome sequences, weekly reorder reminders, and delivery specials campaigns

03

Geo-targeted social media advertising on Instagram and Facebook, targeting gluten-free, celiac, dairy-free, and health-conscious audiences

04

Apartment complex outreach program — lobby sample events, resident-only QR discounts, and property manager partnerships

05

Corporate delivery program — weekly breakfast deliveries, meeting and event platters, and recurring dietary-specific orders for offices and campuses

06

University outreach — campus dining proposals, finals week meal packages, and student organization catering

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